A Spanish soccer team, Atletico de Madrid partnered with Chiliz, a sports blockchain platform to launch a fan token system. Spanish Soccer Club partners with blockchain platform to launch Fan Tokens.

The Spanish behemoth, who finished fourth in the 2019 UEFA Club Coefficients rankings, is the first team from La Liga to join Socios.com, the blockchain-based fan engagement and rewards platform, the press release said. Joining Juventus, Paris Saint-Germain, AS Roma and West Ham United to offer their supporters Fan Tokens, it added further.

Per the statement, the Atletico de Madrid Fan Token will be priced at €2 and will be available exclusively through Socios.com in Autumn 2019 for the 19/20 season.

Spanish Soccer Club partners with blockchain platform to launch Fan Tokens. Atletico de Madrid is the first Spanish La Liga team to join the blockchain fan engagement platform. Also, the fifth European league football club.

Using the tokens, fans will also be able to obtain merchandise and exchange tokens using the app.

Socios.com is a mobile app based on blockchain for sports and entertainment supporters. By taking surveys on the app, users can earn more tokens and achieve prestige as they increase in superfan rankings.

The more supporters interact with the club via the app, the more benefits they can receive; compete for one-time experiences, and to gain access to exclusive merchandise, games, and leaderboards.

In 2018, Paris Saint-Germain, the top French league team, released its cryptocurrency on Socios.com and the platform plans to add a lot more clubs to its list.

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