One of the biggest U.S. based crypto trade companies, with an everyday volume of around $100 million, has contracted a Sony studio head to be its first head showcasing officer. Crypto exchange Kraken recruits Hollywood superstar as their first CMO.

Matt Mason was the studio head of 1-800-N0TH1NG for the last four years. The company is portrayed on his LinkedIn profile as an “innovation lab”. This is based in Los Angeles, and supported by Sony Pictures. A month ago Matt Mason left to assume his freshly made position at Kraken.

In a blog post last Thursday, the San Francisco-based trade exchange said that working out the different nuances of marketing at Kraken is the essential next step for them as they keep developing their business and extending their product portfolio. Matt is an advertising veteran. 

The principle item at 1-800-N0TH1NG was a portable application game dependent on client video. Prior to working there, Mason worked in BitTorrent, for about four years, leaving as Chief Content Officer. He authored “The Pirate’s Dilemma” detailing how youth culture changed society and capitalism.

As indicated by Kraken, Mason started his profession as a “pirate radio and club DJ in London”. Also, he worked at organizations like Warner Music, Saatchi and Saatchi, and Mediacom.

When asked about his choice to move into the crypto business, Mason, however, stated that he has been intrigued and engaged with DLT (Distributed Ledger Technology) for quite a bit of his professional life and that he couldn’t think of a superior brand in the crypto space than Kraken. Also, he said he was greatly appreciative for the opportunity to work with “this amazing group of people.”.

Over the most recent year, Kraken has made some other noteworthy additions to its executive team.

Steve Hunt, previous technology chief at Jump Trading and Goldman Sachs, joined Kraken as VP of engineering in April 2018. Nelson Minier, the ex-Credit Suisse trader, was next to become the head of over-the-counter (OTC) deals and exchanging. However, followed by Mary Beth Buchanan from the law office Bryan Cave, as a general counsel.

The previous managing director at CME Group and senior strategist at the popularly known insurance broker Gallagher, Bob Zagotta, joined Kraken in June as head of business operations and strategy. 

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